Pentax Optio M40 Launched in India

India Digital Life Style Distributors Pvt. Ltd (IDLDPL) has launched the Pentax Optio M40 compact digicam in the Indian market recently. According to the company, the biggest feature of Pentax Optio M40 is that it is an 8.0 mega pixel point and shoot camera. Besides, it has a 3X optical zoom lens and 2.5 inch LCD screen. The Pentax Optio M40 measures 18mm in depth and is encased in an aluminum cover and features digital shake reduction and face recognition technologies (AF and AE). It also comes with 16 shooting modes including the new 'natural skin tone', 'pet' and 'food' modes. The lens has an equivalent focal length of 36 to 108mm. Besides, The Pentax Optio M40 has 21.9 megabytes of internal memory and comes with a special carry-case.

Surinder Saini, VP-Sales, IDLDPL, said, "It is so easy to operate as you need not to be an expert to capture good quality images. Pentax Optio M40 is intelligent enough to capture the best quality photograph. Who does not want to have a digital camera now-a-days? But, one wants it to be hassle free, stylish, and easy to carry with a high quality image output. I think Pentax Optio M40 possesses all the qualities and it is the best one can have, to experience the magic of digital photography at an affordable price. We are really proud to be associated with Pentax brand and our efforts will be to push this product aggressively in the Indian market and garner very good market share"

Pentax Optio M40 further is compatible with PictBridge, DPOF functions; Exif Print, PRINT Image Matching III and Auto Picture mode automatically determines the best settings for the shooting conditions.

The camera is priced at Rs. 15490.