Hungama Mobile Goes Hollywood

Hungama Mobile, has signed an agreement with Paramount Digital Entertainment, a part of Paramount Pictures Corporation, a unit of Viacom, Inc., to localize and distribute Paramount branded mobile and interactive content for the Indian market. With this crucial relationship, an Indian Mobile VAS player will now localize and provide exclusive content directly from Paramount Pictures.

The agreement makes Paramount's wireless and interactive content available to more than 200 million Indian subscribers. The primary intent of the agreement between Paramount Pictures, a global producer and distributor of filmed entertainment and Hungama Mobile, is to combine the strengths and experiences of each company to deliver advanced technology-based, interactive and entertaining mobile content. Services include themed logos, polyphonic ring-tones, animated wallpaper screens, mobile games, video clips, and applications, among others to be based upon Paramount's catalogue. The two companies will work together to execute synergy promotions in the new media space for previous catalog titles as well as upcoming Paramount releases.

"This is the first time that Hollywood content of such diversity, quality and size will be made available to the Indian consumers." said Pradeep Mittur, Paramount Digital Entertainment Vice President, Interactive and Mobile Entertainment, Asia Pacific.

Hungama Mobile will localize and distribute a wide range of mobile and internet based entertainment for a select mix of Paramount's library and upcoming titles.