Saturday, November 17, 2007

SE Announces 2 Walkman Models for 2008

Sony Ericsson has revealed 2 more Walkman phones - W890 (Candybar) and W380 (Flip) that will hit shelves in the first half of next year.

“With these latest phones, we address the needs of young, fashion-conscious music lovers with the W380, as well as music connoisseurs who demand the latest Walkman features and fast downloads offered by the W890,” says Ben Padley, Head of Music Marketing at Sony Ericsson. “These Walkman phones combine Sony Ericsson’s undeniable expertise in mobile communications and mobile music to stunning effect.”

The W890 comes with 2GB M2 card in-box and is equipped with a 3.2 megapixel camera. It’s also prepped with Sony’s latest edition of their legendary Walkman software – V3.0. The new version allows you to sort files according to various traits of the track including Album Art. The SensMe music experience automatically plots your music by tempo and mood – letting you create a Playlist that matches how you feel. The W890 comes in 3 colors – Sparkling Silver, Mocha Brown and Espresso Black and the stereo earphones are also color coordinated to the phones. The W890 is also 3G enabled with HSDPA.



Sony Ericsson’s W380 model is a very slim clamshell phone with a new feature that allows users to have gesture control over their music playback. What that means is that the music or the alarm can be muted by a simple wave of the user's hand. The W380 also has an external display that lights up only when a call or message comes in or to display the track information. The internal display is 1.4 inches. But the phone doesn’t need to be opened in order to manage music playback as it has controls on the outside. The W380 Walkman phone comes complete with Media Manager PC software that lets you easily transfer your music, photos and videos between your computer and phone. The W380 supports external memory with M2 cards. The W380 is also equipped with a 1.3 megapixel camera. It’s available in Electric Purple and Magnetic Gray.

Both phones have Stereo in-built speakers and come equipped to handle Sony Ericsson’s TrackID feature for music recognition. They also support wireless Bluetooth connectivity with A2DP compatibility and also have FM radios.

Both models will be out in the first Quarter of 2008. No prices have been revealed yet.

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