Dell Launches Laptops in 8 Colors

Dell has launched notebooks in eight colors ready to be custom-tailored to meet users' specific needs.



Dell also premiered its new consumer marketing campaign - Yours is Here. The campaign promises customers that Dell can deliver personalized devices that enable a great digital experience, virtually anywhere in the world.

"We've packed these new Inspiron and XPS systems with features like expanded connectivity, widescreen displays, color choices and services to help customers experience the high definition lifestyle they seek," said Michael Lombardo, director and general manager, Home and Small Business, Dell Canada. "Customers also tell us they want great design and performance and we have responded with the new XPS M1330, the world's thinnest 13-inch notebook."

The new products announced today include Inspiron 530, 530s and 531, 531s desktops, Inspiron 1720, 1721 (17-inch), Inspiron 1520 and 1521 (15.4-inch), Inspiron 1420 (14.1-inch) notebooks, XPS M1330 (13.3-inch) notebook, Dell SE198WFP 19-inch and Dell 2407WFP-HC 24-inch widescreen flat panel displays.

"Getting to know customers is what we do best," said Mr. Lombardo. "Taking their feedback, putting it to work, and delivering the devices consumers want most is reflected in these new products. As our new campaign says: Yours is Here."

The new desktops and notebooks promise to deliver what customers want, need and do with their individual digital experiences. Widescreen displays on both notebooks and desktops support hi-definition lifestyle activities. The notebooks com in eight color choices, including Ruby Red, Midnight Blue and Jet Black.

In addition to Inspiron, Dell introduced a new flagship ultraportable laptop, the XPS M1330, the world's thinnest 13.3-inch notebook. With a starting weight of 3.97 pounds, the .9-inch thin XPS M1330 features a durable magnesium alloy chassis with brushed aluminum accents. Customers can personalize their XPS M1330 with a choice of three colors; Tuxedo Black, Pearl White or Crimson Red.

To further enhance the customer experience, Dell is offering new and updated support tools and technology that proactively help identify and solve problems automatically.

Taking data protection, sharing and accessing to the next level, Dell also announced Dell Online Backup, a service that provides 12 months of complimentary online storage space for every Inspiron (up to 3GB) and XPS product (up to 10GB). With Dell Online Backup, photos, music and files are not only protected, but can be shared with friends and family. Dell desktops can also be configured with DataSafe internal backup, a solution that partners dual hard drives with back-up and restore software, helping to ensure the safety and security of personal data.

Dell's PC TuneUp is preventive health, helping to reduce fewer maintenance hassles and ensure more time for fun and productivity. PC TuneUP can automatically fix many issues or produce a report that pinpoints what needs to be done to maintain peak system performance. More information is available here.

All new consumer systems come with Dell Support Center pre-installed. Dell Support Center provides one-click access to personalized service, support and system resources, helping customers quickly locate system information, self-help tools, FAQs and assistance from Dell. It features a Dell-developed application that monitors and pinpoints systems issues.

Customers can tailor the settings to provide the level of support that is right for them. More information is available here.