Western Digital Thinks Pink

With the introduction of its new pink-colored Passport Portable Drives, Western Digital today announced that the company is a proud sponsor of the National Breast Cancer Foundation (NBCF).

The new pink WD Passport Portable Drive has a capacity of 250 GB and costs costs $199.99. To aid in the fight against breast cancer, Western Digital is making a donation to the NBCF.

"WD recognizes the responsibility to respond to the needs of the communities in which we operate," said John Coyne, CEO and president of Western Digital. "By partnering with the NBCF, WD has the opportunity to the contribute to the needs of our community through the sales of our pink WD Passport drives."

WD Passport Portable Drives are popular for their plug-and-play capability and ultra-portable design. At less than five ounces, this drive fits easily in a pocket or backpack and is the perfect solution to back up data such as digital pictures, HD video and music.

WD Sync software allows users to take desktop content with them by simplifying the synchronization of personal files, including Microsoft Outlook data on a PC. The data is protected with 128-bit encryption.

Users can quickly locate files with Google Desktop Search, manage photos with Picasa photo organizer, and simplify Web searches with the Google Toolbar.

The drives are available at WD's online store and expected next month at Best Buy stores. A product specification sheet and photos are available on the company's website.