Canon Launches EOS 40D D-SLR

Canon has just launched the EOS 40D D-SLR camera. From the camera's newly enhanced, 10.1 megapixel CMOS imaging sensor and its Digic III image processor, to its completely redesigned autofocus sensor and fast, 6.5 fps continuous shooting capability, the EOS 40D SLR puts the fun in functionality and makes serious photo business a positive pleasure.


At 6.5 fps the EOS 40D is ideal for shooting (and actually capturing) speed-sensitive outdoor and wild-nature shots as well as a wide variety of action and sports scenes. The speed of the EOS 40D SLR comes from Canon's combination of its Digic III processor, DDR SDRAM high-speed memory, four-channel-per-line sensor readout, and two separate motors for shutter and mirror operation.

"This newest member of Canon's Digital SLR family takes mid-range Digital SLRs to exciting new heights with enhanced resolution and image quality, faster shooting and processing speeds and better overall functionality than ever before," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A."The EOS 40D Digital SLR Camera incorporates many Canon innovations and advancements that differentiate our products from the competition, while respecting and reinforcing our long-standing traditions of providing superior value and innovative imaging technology."

Although it is based on the image sensor used in the EOS Digital Rebel XTi, the EOS 40D Digital SLR's 10.1 megapixel CMOS APS-C size image sensor has been significantly improved thanks to the use of larger microlenses over each pixel to reduce noise and expand sensitivity up to ISO 3200.

Previously the province of the EOS-1D Mark III DSLR (one of Canon's top-tier professional cameras), the Live View function now gives EOS 40D camera users an expanded set of shooting options.

The Canon EOS 40D Digital SLR is scheduled for early September delivery and will be sold in a body-only configuration at an estimated selling price of $1,299.00i. It will additionally be offered in a kit version with Canon's EF 28-135mm f/3.5-5.6 IS USM zoom lens at an estimated selling price of $1,499.00.