Adobe Targets India's Education Sector

Less than satisfactory response to its products on a standalone basis from domestic educational institutions has prompted Adobe India to draw up new marketing strategies.

As part of this new initiative, the company has announced new site licensing and pricing packages for schools and universities.

For schools the company has a package called K12 (kindergarten to 12th grade). Under this scheme a school can install Adobe's software products – used for visual designing, web development and video production – in 500 of its computers, including the teacher's home computers, for a one-time fee.

According to country sales manager Sandeep Mehrotra, the cost depends on the kind of suite of software packages a school opts for.

For Indian universities the company's package is called Term Site Licence, which is valid for 12 months. The cost includes software upgrades that happen during that period.

According to Mehrotra, the company will initially target schools affiliated with the Central Board of Secondary Education (CBSE) and other high-profile private schools, totaling about 100,000 institutions.

He said the company will conduct promotional events and contact the schools directly as part of its marketing strategy. Schools having fewer than 500 computers can buy the company's products on individual basis and not as a suite available under the new scheme.