Nokia Slashes E65 Price Ahead of Christmas

Nokia slashed this week around 15 percent off the price of its 3G phone model E65, one of the top sales and profit generators for the world's largest cellphone maker, market data showed on Friday.

Analysts said the price cut was deeper than usual, but they were not surprised by the timing as handset vendors are setting up their offerings for the upcoming Christmas sales season.

Nokia sold more than one million E65s in the second quarter, making it one of the top three products for the firm. It will report July-September results on Oct. 18, but analysts said all signs showed good sales of the phone had continued.

Nokia said the E65 price cut was part of its normal price adjustments after the phone had been on the market for more than six months. Its success helped to pull Nokia's ailing enterprise unit into the black in the second quarter after years of losses.

"This is normal for any product, the price varies at different stages of the product life cycle," said a Nokia spokeswoman.

With the price cut the E65 competes in the same price category with Samsung's U600 and Sony Ericsson's K810i.

Apple cut its iPhone price by one third just two months after it launched the phone, but later offered some rebates after phone owners' complaints. Price cuts of up to 10 percent are normal in the industry after the first few months of sales.

Nokia has also lowered prices for its E61i, N73 and N73 Music phones this month, but not as sharply as the E65.

"Nokia has been very aggressive with its pricing strategy during 2007," said Ben Wood, head of research at consultancy CCS.