Xplore Launches Digital Imaging Festival

Xplore flagged off its 24-day Digital Imaging Festival today at its store at Lamington Road today. The festival offers hands-on experience of products in a non-selling environment. The festival will also make purchasing easy by educating visitors on the USPs of the products displayed.

Explaining the need of such events, Chirag Vora, business development manager says, "This will be a good platform for people to actually understand and know the essentials of photography. Many a times people know photography but do not know what exactly will suit their needs and that is where digital imaging festival comes into picture. Here the users can get to learn and understand the entire digital imaging solution right from Capture-Store-Edit-Print."

"In this festival, visitors can get the feel of the product with live demonstrations. Customers can also consider the option of assembling their computers as top brands are all available under one roof," says a representative of Epson.

The Digital Imaging Festival which started today will go on till 29th September. There will be complete demonstrations of the printers, scanners, copiers, cameras, camcorders and imaging software technical experts. Digtial imaging companies such as Apple, Brother, Canon, Epson, Hewlett Packard, Intel, LaCie, LaserSoft, Sony and Umax are showcasing their products during the festival.

Competitions and workshops will be held during the festival and the highlight is the workshops that will be conducted by ace photographer Rohinton Mehta in three separate sessions covering topics such as the essentials of photography; selecting the right digital cameras; and digital imaging solution and photoshop basics.

The event will be open on all working days from 1 pm to 7 pm. Entry is free.