Saregama Launches Mobitunes Cards

Saregama India has launched Saregama Mobitunes Cards, which allows mobile phone users to download their favorite music as ringtones, caller tones and songs on their handsets. Mobitune Cards can be used across all service providers.

The card is a scratch card that users have to get a 16 digit code from. Users can choose the format they want their ringtones in (Monophonic Polyphonic or Truetone) and send a download message to 8558. The cards will hold six songs out of which users can download a maximum of three songs.

Initially the Mobitune cards will be launched in 20 themes with 6 songs unique to each theme at a price of Rs. 25.

Atul Churamani Vice President A &R, Publishing and New Media said, "We initiated this concept after a thorough research on the consumers’ usage pattern. We realized that ring tones is considered only a youth thing. Middle – aged people, housewives weren’t even aware of the availability of the variety of ring tones. Our Mobitune Cards has greater choice in content, provides complete choice on formats and have sharability. We are trying to emphasize on the fact that your ring tone talks about your personality and we are providing diverse set of users the vast availability in the industry."

The Saregama Mobitune Card is available at leading music stores and will be available as a free insertion in all Saregama audio CDs as well.